About

Rik Cordero Director Runplayback RUNPLAYBACK is a blog written by Rik Cordero as a way to share his experience as a commercial director and his thirst for using new technologies to inspire creative ideas and collaboration.

Rik Cordero was born and raised in Queens, New York and is known for applying unusual, non-traditional shooting methods in his work. He was nominated for Video Director Of The Year at the 2009 BET Awards and was the recipient of the Best Film Award for his feature film, Inside A Change which made its world premiere at the 2009 HBO NYILFF. In 2010, Cordero was featured in Sprite’s print and television ads for their Spark campaign and directed The World Is Watching, a documentary about the culture of New York City high school basketball produced by Nike and narrated by Spike Lee.


RunPlayBack featuring Rik Cordero (60 Second)

In 2011 Cordero was a featured director for SHOOT Magazine’s 9th Annual New Director’s Showcase held at the DGA Theater and was also a recipient of an American Advertising Federation Mosaic Award for the US Marine Corps Where I’m From national campaign (JWT/Uniworld).


Sprite “The Spark” (30 Second)

In 2012 he was named one of the 100 Most Influential Artists of the Complex Decade by Complex Magazine and was recently nominated for a Best Hip Hop Music Video Award for AK-69’s Start It Again at the 2013 MTV Japan Video Music Awards.


Levi’s “Live In Levi’s” (60 Second)

His big break came when he shot a teaser trailer for Blue Magic, the first visual off Jay-Z’s concept album American Gangster. When recording label Def Jam, brought Rik into the studio to present the trailer to Jay, he immediately gave his blessing, acknowledging that the authenticity and grittiness set the right tone for the album. The teaser created a viral buzz online and the results were millions of online impressions and views which ultimately helped the album to reach numerous top 10 lists by the end of 2007.


U.S. Marine Corps “Where I’m From” (30 Second)

His client list includes, amongst other artists, Jay-Z, Nas, Action Bronson, The Roots and Wu-Tang Clan and brands such as Coca Cola, PepsiCo, Nike, Levi Strauss & Co., MillerCoors, LG, and Heineken International.


MillerCoors “Your Fortune Awaits” featuring Common (30 Second)

He is currently signed to First Wave TV for U.S. Commercial Representation headed by executive producer Justin Havlik.


LG “G Watch R” featuring Eric West (60 Second)

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Creating informative content for this website, answering questions, and responding to comments can be time consuming. I hope that I can continue to find time to share some of my experiences and there are ways you can support. Some of the products linked on this website are setup through an affiliate partnership with Amazon, B&H, Adorama, and eBay. If you choose to purchase something while visiting these links it will help support this website and it will not cost you anything extra. Thanks for following and you can also connect with me through my other social networks.

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