How We Shot the Jonathan Simkhai x Carbon38 Collaboration Video

Recently I had the opportunity to direct a promo video for designer Jonathan Simkhai and the luxury women’s activewear brand Carbon38 for media publishing giant Harper’s Bazaar. As a fan of activewear and technical design, the collaboration was a match made in heaven.

Our concept was all about movement and incorporating dancers to show what the clothes were capable of. Utilizing natural light, a gritty warehouse setting, the handheld fluidity of the Sony FS7 and Panasonic GH4 and a giant 20k fresnel light, my goal was to capture our choreographer Normann Shay and the dancers in a candid, real moment punctuated by a stylized, massive backlight. The energy from the shoot was reflected behind the scenes when an impromptu, unscripted soul train line formed with the entire crew expressing their own personal style and grace. For more information on the collection be sure to visit and

Director: Rik Cordero; Choreographer: Normann Shay; Assistant Choreographer: Soraya Lundy; Music: Angel + Dren; Dancers: Jazz Johnson, Jadée Nikita, Karin Tatsuoka, Kana Matsui; Director: Rik Cordero; Creative Director: Thomas Beckner; Producer: Angel Lenise; Stylist: Kerry Pieri; Associate Producer: Bree Green; Director of Photography: Clay Combe; Assistant Camera: Nolan Maloney; Wardrobe Assistant: Jensen Turner; Hair: Ro Morgan; Hair Assistant: Shanice Fields; Makeup: Katie Jane Hughes; Makeup Assistant: Isabel Rosado; Gaffer: Andrea Boglioli; Colorist: Josh K. Brede; Best Boy: Corey Gailit; PA: Frank Traggianese; PA: Joe Speer; PA: Joe Storch.

product information button runplayback Sony PXW-FS7 XDCAM Super 35 Camera System